What We Do . . .

Float Solutions is a small studio committed to creating usable, accessible websites and applications. We merge content and design into a uniform development process combining visual elegance with technical sustainability. We don't just make websites friendly, we make them float.

Floating

Websites that float rise above the constant problems common to Internet content. A Float Solution will remain buoyant accessible, striking, and compatible well into the future of the web. Our seamless integration of content and design invites visitors to lose themselves in your Float website for hours, clicking on and on without ever thinking about clicking away.

Usablity

The future of the Internet is one in which any human being or form of technology will be able to easily access and navigate your website. Float Solutions specializes in user interaction consultancy and accessibility, which means that web travelers will feel welcomed and comfortable at your easy-to-find, simple-to-use online destination.

Standards

At Float Solutions, we believe in web standards. This means that all of our creations are extremely search-engine friendly. It also means that your websites and applications will be designed to evolve easily and gracefully along with the Internet. We use web standards to develop sites that understand you, so that you don't have to understand them.

Content

Many web design companies outsource content to copy-hacks who are given little idea as to the ultimate vision you have for your project. However, top-notch websites require high quality content in order to be visible and accessible. Float Solutions offers the unique service of a content & design team that work together to create a coherent, arresting online experience.

Portfolio . . .

Sales Operation Services CMS

Sales Operations Services is a role-based contact management system created for internal sales use within the mortgage industry. The mortgage industry is a constantly changing industry with incredible amounts of industry-specific data that needs to be tracked, worked on collaboratively, and stored securely. Here are just some of the features this system includes:

Role Based User System
Activity Tracking System
AJAX User Interaction
Dynamic Business Information Models
Intelligent Search
Full-Featured Email Client
Dynamic User Interaction Page
Dynamic Import / Export Functions

SOS allows you to manage a diverse sales team with members in many different countries while still keeping the feeling of working together in an office. Sales Operations Services was a massive project involving over 8 months of full time development.

Click here to view a detailed case study on this application.

Technology

SOS uses an xHTML/CSS interface with JavaScript animations and AJAX interactions to enhance the responsiveness and usability of the application. We aimed to create a dynamic online work environment that allows you to feel like you are working with your sales team in the same building.

Usability

We have kept the user interface simple and friendly. When you first sign in, you are welcomed with a page that will detail your day of work. A full manual as well as guided documentation was developed to allow users of any technical ability to learn how to use the system.

Adaptability

The real estate industry is an industry that has to deal with a lot of data. Not only that, but they must also deal with constantly changing data formats and functions. We developed SOS to allow the creation of industry-specific business models and to allow dynamic reporting based on that information. Furthermore, SOS allows you to easily collect data from potential customers by creating custom landing pages that can be deployed anywhere on the internet, use your own “Thank You page, and still have data seamlessly entered into the CMS.

Security

Personal data privacy is a major international issue, and with the amount of personal financial data our system has to track, security was at the forefront of everything we developed for Sales Operation Services. SOS is protected from SQL injection attacks to prevent one user from stealing another user’s data. All AJAX code has been fully secured as well.

Who We Are . . .

Float Solutions, in its current form as a creative web development studio, was incorporated in 2004. Over the past couple of years, we have worked on web design and development projects large and small. We have a strong client base that has delighted in the success of our work, and we are continuing to expand and evolve along with the Internet. We keep up to date with the latest business trends and technologies, and maintain our commitment to creating sustainable, usable web solutions.

Anne Stewart jumped straight out of her overlong student career into the heady world of web copy writing. Six years later, she has racked up a mountain of experience generating unique, stylish content for online businesses and publications. Anne’s writing combines the storytelling flair of a student of literature with the to-the-point technical style of a professional copywriter. This killer combo makes for web content that is rich in both human appeal and straightforward SEO-friendly data.

Aidan McQuay got his first computer at the age of twelve, and since then has been a key player in the evolution of the Internet. Because of his vision and technical skill as an artist, he has settled into developing dynamic web applications fulltime over the last decade. He has worked on everything from open source software to enterprise-level systems. Aidan specializes in standards-based web development. He regularly publishes articles on web design and PHP programming that further attest to his almost scarily vast knowledge of accessible, usable web solutions.

Publications . . .

Content and Design
April 3rd, 2006
Floating: By bringing content closer to the development process, we create a tighter relationship between people and information.
View as a Webpage

The Writing on the Wall
April 1st, 2006
Creating Powerful Copy: Combining traditional techniques with revolutionary styles for the user-friendly Internet of the future.
View as a Webpage

Float's innovative design team will be publishing white papers on a whole gamut of topics relevant to our valued clients and the industry at large. To keep you clued in to new releases, we offer syndication of our publications via RSS (FeedBurner). All of our papers are available via RSS syndication, and as Adobe PDF's, or XHTML/CSS pages.